Roex started more than 15 years ago in Barcelona as a roller skate shop. The company is known for their great products and free skating classes.
Deliverable: Native App
My Role: UX Researcher/ UI Designer
Time: 6 weeks
Team: 2 Designers
Design Process
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8 User Interviews
Market Research
Lean UX Canva
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User Personas
Empathy Mapping
User Journey
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How might we’s
Crazy 8s
Site Map
Sketches
Mid-fi wireframes
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5 user tests
High-fi wireframes
Prototypes
The Challenge:
Roex wants to expand its reach and boost engagement by creating a digital platform to showcase skating tutorials while also improving the experience for both roller skaters and volunteer instructors.
Competitive Analysis
We found 3 direct competitors and 2 indirect competitors to better understand the functionalities needed to develop and how other brands offer solutions.
User Interviews: Insights
After conducting 8 interviews with both volunteer instructors and roller katers, we were able to solidify the following insights:
Making connections
Research and several ideations rounds helped us define and prioritize the pain points we needed to focus on and connect them with possible solutions.
User Personas
Information Architecture
We organised the architecture considering Roex’s current website along with the features we were creating. We also validated this by doing a quick card sorting session with users.
High Fidelity Wireframes
Here is a set of the main features we created for Rollers Roex during this first iteration. Users now have access to a live GPS tracking system, online classes and video tutorials.
